- Project : NOWA
- Client : PERIAL
Design Office
Expertise used
Kotska imagines the name and visual identity of a Paris mansion reconverted into offices and decorated, with finesse, by designer Constance Guisset. The new, poetic visual identity offers a designed, contemporary style to different communication supports: brochure, internet site, motion design video, 3D images and goodies.
Business
+
Design
=
NOWA
Native Original
Working Address
A name that draws inspiration from the cosmos in a link with the location’s decor and universe. Between shadows and light, NOWA invites one to reflect and also respects circadian rhythms.
Geometric inspirations
NOWA’s visual identity takes inspiration from the universe imagined by Constance Guisset. A game of shapes and lines brings energy to the logo, enriched by a textured effect and soft, warm colors.
Poetic identity
NOWA delicately develops a corporate identity. The motif, inspired by terrazzo, subtly infuses each support while the pastel colors intrinsically become part of NOWA’s communication.
Immersive images
3D models were made to integrate each communication support so people can project themselves into the different spaces.
Motion design
A dynamic video lets future users project themselves into the NOWA world. An interview with Constance Guisset shares details about her artistic choices.
Nomadic goodies
