Kotska enriches the Le Clarté building with a visual identity and signage. To do this, a typographic gesture is thought by revisiting the Bahaus codes, passed to the vitamin prism of brightened colors.
New + Bahaus = Vitamined business
A meeting of forms for a dynamic identity
Initials become forms and games for a building all in stature, like an architectural composition: so much energy and impact for a rethought name that becomes a logo.
Color for a tangy touch
Clarity becomes an acronym, multiplied and adorned with colors to infuse the site with dynamism and conviviality: a signed identity.