• Project : L’APOSTROPHE
  • Client : UNION INVESTMENT

An energetic, Art Deco identity

Expertise used

Kotska accompanies Union Investment by creating the name and identity of the inter-company restaurant for the Paris Trocadero Business Center.

The idea was to impose a contemporary, soft, cozy rhythm for a playful, elegant fooding experience.

Gourmand
+
Trendy
=
L'Apostrophe

An inspiring, vitamin-charged food place

Imagine an identity in keeping with the Paris Trocadero Business Center’s values that is embodied by the restaurant. The new location must resemble a food lover’s place, a calm, literary universe with an updated Art Deco character, an elegant fooding experience.

A magnified apostrophe…

A unique identity with a modern, curved, status logo in a geometric game resembling an updated Art Deco motif.

A corporate identity…

Vitamin-charged colors

A navy blue/gray palette livened up by lemon yellow plus a stripe to add pep and energy.

Revolving around the apostrophe

A multiple motif

The apostrophe worked in different ways for a playful mix as with the different flavors we find in the menu.

A calm, literary universe

To incarnate elegance and good food

An identity developed on various grounds

Emphasize the location