With its goal of selling 27-29 rue de Provence,Real IS asked Kotska to rethink the asset
by giving it new momentum and developing impactful tools to present it.

Position and create a name

Our positioning: a Modern Chateau

Modern, symmetrical and timeless in the image of R. Mallet-Stevens’ architecture,
27-29 rue de Provence is a “classic of modernity” on a street filled with Art Deco buildings.

the New Original Business Adress

Design an identity

  • 1. Scenario of a Modern Chateau: A Modern coat of arms

    From the facade … a strong logo

  • 2. A corporate identity
    using Bauhaus codes:

    • A palette of bold,
      primary colors set off
      by sky blue

      The strong graphic elements
      used combine together
      to create a contemporary image

  • 3. A reproducible identity for homogenous tools adapted to the new corporate identity

  • 4. Colorized, easily-readable plans
    for an optimal commercialization.

Create the
corporate identity

A complete corporate identity developed
in-house using all the necessary tools.

Communicate

  • 1. Photo shoot of places

  • 2. Paper brochure

  • 3. Internet site An Internet site accessible by password
    to target the building’s future buyers.

  • 4. A digital brochure to download A 100-page Com Book entirely done in the corporate identity for a fluid,
    bilingual presentation to transmit to future buyers.