A structured identity
Imagine meeting “between the lines” to give energy and link the different parts.
- Project : NOVALIZY
- Client : PERIAL
An arty naming & a modern coat of arms
Expertise used
Kotska accompanied Perial to find a name, visual identity and signage for a new more modern, up-to-date image of Vélizy park. This meant highlighting what unified the buildings plus the future park’s homogeneity and environmental performance while emphasizing the location.
Business
+
Vegetation ecosystem
=
Novalizy
A business ecosystem connected to the city
Imagine a name that works with the location’s ecological preoccupations and vegetation ecosystem. The Vélizy park welcomes companies inside its peaceful hamlet. The inspiring environment encourages work in optimal conditions.
We thus evoke taking a stroll through the center of Vélizy’s business area
A corporate identity…
That incarnates overlapped vegetation
Games of graphic lines and overlapped shapes recall the building’s cubic façade. The identity is intended to be both modern and airy while being connected to its era and the environment.
A homogenous, airy print development
Strong elements are combined to create a contemporary image
A contemporary & homogenous signage
To establish an identity that will accompany the location, Kotska develops custom-made collections to differentiate universes while maintaining a homogenous brand identity.